Assignment
Select a specific advertising campaign of a product or service to evaluate.
Research your selected advertising campaign using the Internet or other sources.
Write a 750- to 1,100-word paper that evaluates your selected advertising campaign using the TARES test of ethical advertising. Remember, the TARES test asks the following questions:
• Are the ad's claims truthful?
• Is the claim an authentic one?
• Does the ad treat the recipient with respect?
• Is there equality of status or importance between the sender and the receiver?
Answer the following questions in your paper:
• Who is the intended audience for this product?
• What needs does the product or service propose to fulfill?
• What are the positive aspects of the advertising campaign?
• What are the negative aspects of the advertising campaign?
• In what ways is the advertising ethical or unethical?
• Does the campaign meet the TARES test?
Cite at least two references.