Assignment
Samsung marketing strategy integrates various forms of advertising, events and experiences, public relations, direct marketing and personal selling. (John Dudovskiy) The target market for Samsung has a very wide range. Their primary target are consumers in their 20's to 50's or even older. However, anyone that has the ability to purchase and use one of Samsung's products is considered their target market. The smartphones target teens and young adults while televisions, appliances, and cameras target the older generations. Samsung does a great job at targeting individuals on their social networking sites. First and foremost they use images and videos which as we all know is usually the first thing that catches a person's eye when going to any website. This is one of the best ways to catch someone's attention.
Samsung Marketing Strategy, October 5, 2015; John Dudovskiy
I need the answer to these questions for Samsung please
Who is the company's target market? Does the company do a good job of targeting these individuals through its social networking site? Why or why not?
Describe the promotional methods that the company uses to market products or services on its social networking site.