Problem
Tofutti Foods is a U.S.-based manufacturer of dairy-free and vegan food products - famous for their vegan cheese. With the demand for vegan products expected to rise as much as 18.5% annually in Canada, the leadership team at Tofutti Foods is planning to introduce their products to the Canadian market in January 2023.
The Tofutti name is unknown in Canada and the marketing team understands that if they are going to be successful, they will need to launch a social media marketing campaign to raise brand awareness.
Tofutti Foods currently has a social media presence on Facebook, Instagram, Twitter, YouTube and Pinterest. But, the marketing team wants to be sure to use the right channels to reach their audience. They have a limited budget so they are unable to use all of their existing channels effectively.
Paragraphs about each platform that answers the following questions:
A. Who is the audience being served by this social media platform?
B. Why is the best platform to raise brand awareness for this audience?
C. What features of the platform do you recommend using to help Tofutti raise brand awareness?