Burton Snowboards, which was founded in 1977 by Jeff Burton, an avid snowboarder, is a global leader in the manufacture of snowboards and snowboarding-related gear.
In addition to snowboards, Burton's product mix includes a variety of products, such as gloves, boots, hats, and weatherproof clothes. Burton not only produces high-quality products, but it also uses technological advances to improve its products. You can get more information on Burton Snowboards at https://www .Burton.com.
Question
1. Who is Burton Snowboards' target market? How do you think Burton identified its target market?
2. How does globalization affect Burton's target market and marketing strategy?
3. Are Burton's products convenience, shopping, or specialty products?