1. Who handles external communications for Amazon.com? Give his/her name and job title.
2. What do you imagine the role of the communications person at Amazon.com was in the development of the annual report?
3. What is the name and title of the communications director for the President of the United States? What is his/her most common way of communicating to the citizens of the United States?
4. What would be a major reason for a company to delay bad news from coming out about the company?
5. What forms of communication does Amazon.com use to communicate with the public and stockholders?
6. List five ways how a person could fail at making a presentation.
7. What form(s)of communications would you use in the following situations:
Resignation of the CEO of the company
Introduction of a new product or service
The discovery of a major safety violation in one of your products
8. What do you do if you get stage fright and freeze up when you are introduced to make a speech?
9. Your audience ranges in age from 20 to 70; what communications problems do you envision encountering?