Who determines ethical standards for advertising in what


Effects of Advertising-

Choose a product or service from these examples:

  • Fast food
  • Class of consumer product
  • Personal care
  • Automobile

Research the Internet to analyze how that product or service has been advertised.

-Prepare a 15- to 20-slide Microsoft PowerPoint presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

-Who determines ethical standards for advertising?

-In what ways has advertising affected American culture?

-What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

-Discuss some of the critical issues that may arise from the following areas:

  • Children and advertising
  • Advertising in schools
  • Health and advertising
  • Political advertising

Find one example of a commercial that strikes you as particularly creative and appealing:

  • What are the elements that are unusual?
  • What is the target group of the commercial?
  • How does the commercial appeal to consumers?
  • Why do you believe this commercial to be effective in brand name recognition?
  • How are ethical standards met (or pushed to their limits)?

Illustrate your findings with specific examples. List any references on the last slide.

Format consistent with APA formatting guidelines.

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