Assiognment:Effects of Advertising Presentation
Choose a product or service from these examples:
1 Fast food
2 Class of consumer product
3 Personal care
4 Automobile
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15 slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
1 Who determines ethical standards for advertising?
2 In what ways has advertising affected American culture?
3 What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
4 Discuss some of the critical issues that may arise from the following areas:
5 Children and advertising
6 Advertising in schools
7 Health and advertising
8 Political advertising
Find one example of a commercial that strikes you as particularly creative and appealing:
1 What are the elements that are unusual?
2 What is the target group of the commercial?
3 How does the commercial appeal to consumers?
4 Why do you believe this commercial to be effective in brand name recognition?
5 How are ethical standards met (or pushed to their limits)?