Problem
• What are you bringing to the market? -- describe the product.
• Why is the product or service needed? -- who and how is adding value
• How will you be successful/competitive? -- who are you competing with or may be watching you
• How will you bring it to market? -- think about organizing around getting it to market?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.