Who are the target segments and what type of physicians
Problem
Harvard Business School Publishing Case - Amgen: Launching Repatha by Tim Calkins (2017).
Who are the target segments? What type of physicians? What type of patients?
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Harvard Business School Publishing Case - Amgen. Who are the target segments? What type of physicians? What type of patients?
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Your job is to come up with a proposal that you feel will meet this objective and truly make a difference.
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