Who are the target customers


Assignment: Video Analysis

Read the transcript on the attached word document "Target Market Transcript".

Then, choose an existing product/ service and write a one-page summary that answers the following four questions.

Product/Service choice is: McDonald's

1) Introduction
2) Who are the target customers?
3) What do the target customers want?
4) What other products, companies, or disruptive technologies is it competing with?
5) Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?
6) Conclusion
7) References

Format your assignment according to the following formatting requirements:

(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

Attachment:- Target-Market-Transcript.rar

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Marketing Management: Who are the target customers
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