Who are the target consumers and how to promote it, Marketing Management

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Who are the target consumers and how to promote it

Problem: An interesting exchange between Buffet and Musk:

"Elon may turn things upside down in some areas, [but] I don't think he'd want to take us on in candy." -Buffett

"I'm starting a candy company & it's going to be amazing." -Musk

Each students is required to design a candy using the Tesla brand. In a one page (word or pdf) summary, please answer the following questions:

1. What is this product? Specify its name and features.

2. What is the price?

3. Who are the target consumers and how to promote it?

4. Where can consumers buy this product?

5. What is the reason that consumers may choose this new product over existing candy?

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Marketing Management: Who are the target consumers and how to promote it

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Marketing Management: Who are the target consumers and how to promote it

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