Assignment
CASE STUDY (Ritz-Carlton) QUESTIONS
1 What are the target market(s) for The Ritz-Carlton using segmentation strategies? How does this relate to their brand management strategies?
2. Who are The Ritz-Carlton's top three competitors, and what are their advantages/disadvantages with respect to their competitive product/service strategies?
3. How does The Ritz-Carlton match up to competing hotels? What are its key differences?
4. In maintaining top quality customer service for a luxury hotel like The Ritz-Carlton,
Discuss the importance of the "wow stories".
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.