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Who are the relevant market and nonmarket stakeholders

Case Study: A Brawl in Mickey's Backyard

Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions:

• Who are the relevant market and nonmarket stakeholders in this situation?

• What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders?

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Marketing Management: Who are the relevant market and nonmarket stakeholders

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