Learning Team Assignment: Channel and Pricing Strategies
• Select a second country as the international market for your product. Your home country was selected in Week Two.
• Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.
• Write a 1,400- to 1,750-word paper completing the following:
o Justify your choice of international market. The justification should employ specific data from research conducted.
• What is the sustainability of the market?
• What are the factors that influence your selected market?
o Trends
o Size of market
o Growth rate
o Profitability
o Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.
o Include pricing strategies for entering both the domestic and international markets.
o Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:
• Government, political, or governing bodies
o Who are the major legal entities?
o How might they influence organizational choices?
o What are the risk factors?
• Economic
o What is the role of interest rates, exchange rates, and monetary or fiscal policies?
o How might the organization use these factors to avoid to risk?
• Innovation and technology
o What are the key innovations and technologies available to the organization?
o How might changing technologies be used to the organization's advantage?
• Social and demographic
o How might cultural diversity be used to add value to the organization?
o What skills might organizations need to implement the strategy?
o What are the costs involved in acquiring those skills?
• Format your paper consistent with APA guidelines.