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Who are the current customerusers include information

Who are the current customer/users? Include information related to demographics, psychographics and buying behavior,price sensitivity, customer satisfacation and loyalty?

What do the customers buy/use?

What changes can the company /brand expect in the future? How can the company /brand better serve its customers? Include information about potential opportunities and threats?

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Marketing Management: Who are the current customerusers include information

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