A company self-examination. What are we known for? Who do we want to become?
In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google.
Each of these three (3) companies (Jeep Cherokee, Amazon, and Google) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand.
Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.
1. Customers
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
What do the customers buy/use?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
2. Company
[This is what the brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?
[This is what the company/brand needs to become.]
How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
3. Context
Define thecurrent business environment. Include information about political, legal, economic technological and societal factors that may influence sales.
4. Collaborators
Define the business partnerships.Does the company/brand have any current partnerships?What other company/brand may be a good partner for them?
5. Competitors
Who are the main competitors?
6. Recommendations
Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected?