Who are our current and potential customers what do our, Operation Management

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Who are our current and potential customers what do our

The case study is found in this book(Marekting Strategy, by Ferrell, Hartline) it is at the end of the book

The questions all about Indycar case study.

1-The 6Ws model for analyzing the customer environment for indycar

Customer Analysis: The 6Ws of indycar

• Who are our current and potential customers?

• What do our customers do with our products?

• Where do customers purchase our products?

• When do customers purchase our products?

• Why (and how) do customers select our products?

• Why do potential customers not purchase our products?

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Operation Management: Who are our current and potential customers what do our

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