Problem
This focus on the external factors that influence our identities as consumers and the decisions we make. Answer questions listed below and provide a substantive answer for your initial thread discussion. Provide a robust answer that considers multiple perspectives and explores the concept in a contextual fashion (e.g., brand-related, personal experience-related, industry-related, etc.). Give good details and examples
i. What is culture? List three dimensions that social scientists use to describe a culture and give an example of each.
ii. Who are innovators, early adopters, and laggards?
iii. What is the difference between a fad, a fashion, and a classic fashion life cycle?
iv. Describe the three stages of the rite of passage associated with graduating from college.