Assignment: Managerial Report
Read: Case Problem "Alphabet's Google", Prepare a Managerial Report* structured as follows:
Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices.
Length: 6 pages.
a. What is Google's business model? How is it making money?
b. Who are Google's main competitors? What and who should Google worry about? What should the CEO of Google do about these challenges? Provide recommendations, be specific.
c. How is Google using platform strategy? What are some strengths and some weaknesses of this approach?
d. What type of diversification strategy is Alphabet pursuing? What organizational structure is Alphabet using? What is the rational behind this structure and diversification strategy?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Googles-Alphabet.rar