If the movement toward "consumer-driven health care" continues to advance, speculate on how a health care organization may want to improve the way that it assesses and interacts with its market and customers, including providing health services and programs to meet the needs of a diverse population. Reflect on how this development may affect those who are already under-served in a market.
Must be at least 300 words and have two recent scholarly references.Describe Michael Porter's Five Forces Model. What does he attempt to explain? How might the forces function and affect industry profits?