Question: 1. Whirlpool's marketing goal is to leverage resources across borders. How is this evident in its marketing approach? Consult https://www.whiripool.com for additional information.
2. The challenge facing Whirlpool is not only external in catering to local customers' needs worldwide, but also internal-all the regional and local units have to "buy in" to the global vision. What types of particular issues (such as product or technology transfers) may arises and how should they be dealt with?
3. Visit the Web site of the Association of Home Appliance Manufacturers, https://www.aham.org and suggest some of the global trends among the major manufacturers of household appliances.