While telemarketing can be a difficult career, companies continue to utilize inbound and outbound telemarketing activities because they are effective and cost efficient. Web-driven service technologies offer ever-expanding modes of communicating with the customer. In this assignment, you will explore these activities. Refer to Chapter 12 as you complete this assignment. Write one paragraph per topic.
Define inbound telemarketing. Give an example.
Define outbound telemarketing. Give an example.
Describe the Web-driven service technology that you believe has the most potential to affect the customer service process. Explain. >
Text book for information needed:
Gibson, P. G. (2012). The World of Customer Service (3rd Ed.). Mason, OH: South-Western, Cengage Learning.