1. Specialty stores compete on the basis of low prices, high turnover, and high volume.
True
False
2. Delta Graphics Inc., a company specializing in publishing educational books, recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?
Telemarketing
Direct retailing
E-tailing
Automatic vending
3. Personal selling is more important than advertising and sales promotion if the products being sold:
have a low value.
are standardized.
have many consumers.
are technically complex.
4. While much of the excitement in social media has been based on website and new technology uses, much of the growth lies in:
the reduced demand for crowdsourcing.
new platforms like tablets and smartphones.
the diminished demand for televisions.
the division of society into economic strata.