Case study -: Adobe Systems Incorporated
Questions:
i) While answering the questions, please restrict yourselves to the information provided in the case. Also, try to imagine that this is the time when the case was written, and NOT 2015.
ii) Please do not restate the story as your answer. That is to say that I want to understand the "why" behind the facts versus getting a retelling of the facts.
iii) Instead of making generic comments (such as "during technological changes, firms got to look at new markets,"), try to use theory from the course and justify "why would a firm look at this new market?"
iv) At every step, think about the assumptions you make in your statements.
Questions for Adobe case: What should Adobe do? How can they win the standards war?
Should they focus on eDocs or eBooks?
Will the eBooks market tip or will there be multiple standards? How can Adobe make money in this market?