Discussion:
"I know," Mike says. "That's why I wanted to take some time to look at our options and figure out what information we really need to support the board's decision." Mike and Tiffany both found some great tools from their research on the subject.
Complete the following:
•Do you still believe the tools that you selected will work best for a global strategy? Why or why not?
•What evidence do you have to support your decision?
•How would you refute the people who chose an additional tool rather than one of the tools that you selected?
•Based on the tools that you selected, provide a brief analysis of your market, using those tools.