Assignment task: AD: Spotify - All The Moods | Clios
Question 1: Which TV advertising format(s) does the ad utilize?
- Straight Announcement
- Presenter
- Testimonial
- Demonstration
- Musical/Jingle
- Slice of Live or Problem & Solution
- Lifestyle
- Animation
Question 2: Evaluate the ad based on the creative guidelines for television. How well does (or doesn't) the ad:
- Use an attention-getting and relevant opening.
- Emphasize the visual.
- Coordinate the audio with the visual.
- Persuade as well as entertain.
- Show the product.
Question 3: Is the slogan effective? Explain how it does or does not:
- Increase memorability?
- Help establish an image, identity or position of the brand?
- Act as shorthand identification for the brand?
- Provide information about the brands' benefits?
- Help to resolve or explain the ad?
Question 4: Do you think this ad will break through the clutter? Why or why not?
Question 5: Was the ad effective? What would have made it more effective?