1. “Which theory assumes the media spotlight some issues, events, and people while downplaying others?”
a) uses and gratification theory
b) cultivation theory
c) agenda-setting theory
d) digital divide
2. A person or group that decides which messages pass through the media and which are not are called:
a) editors
b) content trappers
c) gatekeepers
d) flow consultants
e) media managers
3. Which of the following is one of the guidelines for improving communication between cultures and social communities?
a) engage in ethnocentrism
b) resist cultural relativism
c) ignore diversity to the extent it is possible
d) accept cultural differences even if you do not approve of them or understand them
e) respond to cultural differences by first clearly stating your own perspective and encouraging others to follow it
4. What escalates intimacy?
a) physical attractiveness
b) self-concept
c) self-disclosure
d) similarity
e) proximity
5. “The use of one’s own culture and its practices as the standard for interpreting the values, beliefs, and norms of another culture is known as;”
a) cultural relativism
b) moral relativism
c) egocentrism
d) ethnocentrism
e) assimilation
6. Groups of people who live within a dominant culture yet are members of another group that are not dominant in a particular culture are known as;
a) diffused groups
b) socially aware
c) invented groups
d) social communities
e) mainstream communities