1. Pick one well-known American brand, and list and discuss three ways in which the marketing strategy for the brand would be different in a country outside the United States. Be sure to say which country you are talking about. NOTE: Marketing strategy refers to decisions related to factors such as segmentation and targeting; positioning; product strategy; pricing strategy; distribution strategy; marketing communications strategy; and marketing research.
2. List and describe two factors that could influence a brand’s use of social and digital media in global marketing of its products. Write 2-3 sentences about each factor.