Assignment task: MG Motor, considering expansion (establishing a manufacturing facility) into either Greece or the USA. (Choose a country you think is better for the company).
You are a representative from the internationally famous consultancy firm 'Prestige Worldwide', who has been contracted by your selected case company. Your client is looking to expand their operations internationally, but are unsure of the best approach for their internationalization. In particular, they are seeking your recommendations on the following key issues:
Based on the competitive pressures that your client is likely to face in its expansion, which strategy would be most appropriate for expansion into your chosen target market (country)? Justify your answer using relevant theory, models or concepts.