Problem:
The chapter reading talks about the Buying Process and different buyer needs. This shows the process that customers follow when they are looking to fulfill a need or address a problem. For example, a person needing to purchase a car to get to work would follow this model. Think about whether the individual who has run out of toothpaste follows this model. Think about whether this process hold true when you make a purchase, what drives you to buy, and what needs are you trying to fulfill the next time you buy something.
A. For this question think about something you bought recently. If your last name begins with A-G, think about a recent "Straight Rebuy" purchasing decision. If your last name begins with G-Q, think about a recent "Modified Rebuy" purchasing decision. If your last name begins with R-Z, think about a recent "New Task" purchasing decision. What steps of the buying process did you go through? Of the needs described in the chapter, which need did you fulfill? Describe the need in general and how the product filled that need. Reference the course materials. NOTE: My last name starts with "T"
B. Which step would personal selling be most effective in influencing your decision to buy the product? Even if personal selling wasn't involved in your purchase, in which step could it have been involved? Explain why you think so. Support your answers based on the readings.
Your answers to both together