Paper Assignment: Business Research Methodology
Suppose Toyota Company has asked you to develop a questionnaire to measure owners‘ satisfaction with the servicing of their vehicles. One sequence of questions will deal with satisfaction with the design, construction, operating costs, performance and amount of service required. In order to interpret these results, it has been decided to ask further questions to isolate the responsibility for car problems. That is, do cars tend to blame the manufacturers, the service work by the dealer, or poor upkeep and driving habits of car owners?
a. Which source of data is more preferable and why?
b. Make a questionnaire having at least 10 questions including multiple option single response, multiple option multiple response, ranking and Likert scale questions to cover all the above mentioned information.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.