Discussion Post: International Marketing
• What are the biggest obstacles facing Walmart and other foreign retailers in India?
• Summarize some of the elements in India's political, economic, and cultural environments that can impact the market opportunity there.
• Which quadrant of the matrix applies most directly to India? Why?
• Going forward, to what degree will Walmart be required to adapt its business model in India?
• Based of your reading of the case, would IKEA be described as a global firm or a transnational firm?
• In terms of the ethnocentric/ polycentric/ regiocentric/ geocentric (EPRG) framework, which management orientation is in evidence at IKEA?
• What does it mean to say that, in terms of Porter's generic strategies IKEA pursues a strategy of "cost focus"?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.