A company can introduce only one new product from three available. If it estimates the following data, which product would you recommend?
|
Product A
|
Product B
|
Product C
|
|
Annual sales
|
600
|
900
|
1,200
|
|
Unit cost
|
680
|
900
|
1,200
|
|
Fixed cost
|
200,000
|
350,000
|
500,000
|
|
Product life
|
3 years
|
5 years
|
8 years
|
|
Selling price
|
760
|
1,000
|
1,290
|