Problem
Companies like Loreal have multiple businesses like Beauty, Skincare, Medical division, Hair care.
I. Compared to a firm present in only the Beauty business, do you think Loreal has an advantage (or a disadvantage) by being present in the other categories? Explain your answer.
II. What activities, resources and capabilities do you think companies like these share across its multiple businesses?
III. Which other business can Loreal diversify into? (That is, in which other businesses can Loreal use its existing activities, resources and capabilities?