Which one of the following statements about demand management is FALSE?
a. The lawn mower manufacturer decided to produce snow blowers to stay busy year-round. These two devices can be described as complementary products.
b. Some ways to manage demand include building anticipation inventories of goods and hiring or laying off employees.
c. The fast food restaurant had a happy hour drink special, 96 ounces of your favorite beverage for the price of only 64 ounces, from 2 pm to 4 pm. This is an example of promotional pricing used to manage demand.
d. A company can use promotional campaigns to cope with its seasonal demand patterns.