Which ONE of the following best characterizes Public Relations:
A. Issues Driven.
B. External Source of Ideation.
C. Deals with uncommitted publics for the most part.
D. Creates Understandings between organizations and their customers.
When marketers examine certain media relative to the number of potential viewers in relation to the cost of media placement, they are actually considering:
A. Narrow-cast figures.
B. Broad-cast figures.
C. CPM.
D. Causation.
Vicarious learning patterns are best associated with:
A. Early adopters.
B. Late adopters.
C. Transitory adopters.
D. Echoic adopters
Old Navy labeled clothing is sold in some states only in Old Navy retail outlets. This strategy is considered:
A. Manufacturer direct.
B. Closed resellers.
C. Private distributor.
D. Generic label distribution.