Which one of the following strategies would do the least to build a perception of trustworthiness and overcome lack of trust on the part of customers who visit your website?
a. Provide brand endorsements from well-known experts and well-respected individuals.
b. Demonstrate that your firm is accredited by the Better Business Bureau or TRUSTe.
c. Offer a customer loyalty program to help you build ongoing relationships with customers.
d. Request that first-time visitors to your website provide personal data that is not really needed to fulfill their order but that can be used to add them to mailing lists for ads and offers of interest.