Which of these factors does not play an important role in


1. Which of these factors does not play an important role in selecting the appropriate type of distribution?

Emergency Action Plan

Product Positioning

Targeted Segment

Brand Personality

Stage in the product life cycle.

2. LED light bulbs by GE are marketed to many Americans who have embraced values around sustainability and environmental protection. This is an example of marketers’ responses to:

Socioeconomic changes

Increasingly important cultural values

Ecological awareness

Environmental values

Psychological changes

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Operation Management: Which of these factors does not play an important role in
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