Assignment: Principles of Sales and Marketing
Social Media Execution
Prior to the Project, discuss the following quote:"We use social media as an adjunct to my total media/market outreach." - Jeffrey Gitomer
Project Description:
Social media is perhaps the most effective way to reach people who are between the ages of 16 - 35 (the Millennials).
1) a. Work with a partner and discuss the tips given in the article "How to Write Good Facebook Posts".
b. Which of the tips do you find most helpful? Why?
2) Research Facebook pages of companies that you like and give examples of their Facebook posts that you consider effective. Explain why you have chosen these posts.
3) Individually pick any brand that currently has a Facebook page and create 3 different Facebook posts that will effectively convey the company's unique selling propositions to your target age group. Popular themes for corporate Facebook posts include: promotion events, new product launches, new advertisements and customer testimonials. Each post should have at least 3 sentences.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.