1. A manufacturer raised the wholesale price from $2.5 to $3, and retail price increased from $3.6 to $3.9, what’s the pass-through rate?
A. 40%
B. 50%
C. 60%
D. 70%
E. 100%
2. Which of the statements is correct about trade promotions?
A. Trade promotions are some discounts given directly to consumers.
B. Trade promotions determine what the regular retail prices you see in price tags.
C. How much retailers are paid from bill-back depends on the actual sales of products.
D. Trade promotions are often transparently documented by retailers.
E. Pass-through rates vary by different marketing activities funded by trade promotion.
3. A Levi's ad features the introduction of the company's new Levi's 501 CT. What type of product advertisement is this ad?
A. Reminder
B. Informational
C. Reinforcement
D. Comparative
E. Persuasive