Assignment:
1. Industry structure is defined as _____.
A. the nature of the players in an industry and their relative bargaining power.
B. a set of plans for achieving long term returns on the capital invested in a business firm.
C. set of planned activities designed to result in a profit in a marketplace.
D. how a company's product or service fulfills the needs of customers.
2. The area of actual or potential commercial value in which a company intends to operate is a _______.
A. market space.
B. marketplace.
C. perfect market.
D. Bertrand market.
3. A perfect market is one in which _____.
A. One firm develops an advantage based on a factor of production that other firms cannot purchase.
B. One participant in the market has more resources than the others.
C. there are no competitive advantages o r asymmetries because all firms have equal access to all the factors to production.
D. competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.
4. Which of the following is not a horizontal portal?
A. AOL.
B. Yahoo.
C. Sailnet.
D. MSN/Windows Live.
5. A situation where there are no differences among products or services, and the only basis of choosing products is price is known as ______.
A. a value web.
B. value chain.
C. profit.
D. commoditization.
6. A strategy designed to compete in all markets around the globe is called a _____ strategy.
A. scope.
B. differentiation.
C. cost.
D. focus.
7. Which of the following is not one of the stages of the development of the Internet?
A. Innovation.
B. Institutionalization.
C. Globalization.
D. Commercialization.
8. In 1961, __________ published a paper on "packet switching" networks.
A. Leonard Kleinrock.
B. Ray Tomlinson.
C. Bob Metcalfe.
D. Vint Cerf.
9. The component of TCP/IP that provides the Internet's addressing scheme and is responsible for the actual delivery of packets is ______.
A. TCP.
B. IP.
C. the Network Layer.
D. the Application Layer
10. Which protocol permits users to transfer files from the server to their client computer, and vice versa?
A. HTTP.
B. SMTP.
C. IMAP.
D. FTP.
11. __________ is a program that you can run from the DOS prompt in the Windows operating system in order to check the connection between your client and the server.
A. Ping
B. Telnet
C. Tracert
D. SSL
12. Broadband is generally considered to be any communication technology allowing streaming audio and video at or above _____.
A. 100 Kbps.
B. 56.6 Kbps.
C. 30 Kbps.
D. 10 Kbps
13. Which of the following connections allows the fastest download speeds?
A. DSL.
B. cable modem.
C. T1.
D. T3.
14. Which of the following is not a limitation of the current Internet?
A. insufficient capacity throughout the backbone.
B. network architecture limitations.
C. insufficient reach.
D. best-efforts QOS.