Management in Action
Blue Bell IS Accused of " Recall Creep " in its Handling of Ice cream Contamination
FOR DISCUSSION
1 How did Blue Bell: response to the contamination at its plant: impact the triple bottom line'
2 Which of Blue Bell's internal and external stakeholder, were positively and negatively affected by the contamination crisis" Be specific.
3 Which of the six general environmental forces influenced the manner in which Blue Bell responded to this crisis ?
4 To what extent did Blue Bell respond ethically to the contamination problem ? Explain
5 To what extent was Blue Bell's approach toward the contamination problem consistent with the four approaches to deciding ethical dilemmas? Explain
6 Evaluate Blue Bell': approach to solving this crisis against Carroll': model of social responsibility shown in Figure.
Attachment:- BlueBellReading.rar