Which of the major pricing strategies does lcbo employ when


1. Which of the major pricing strategies does LCBO employ when introducing new products ?

2. What other factor factors does LCBO consider when setting prices for the products ?

3. By pricing the first Shiraz- Malbec blend below the value perceived by the most of wine drinkers who tried it, Fuzion created a sensation in the Ontario wine market. Are there any risks involved when selling a product for less than other products of similar quality

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