Assignment:
1. Which of the following is the largest online travel service?
A. Travelocity.
B. Orbitz.
C. Priceline.
D. Expedia.
2. Which of the following is not one of the top three online career service providers?
A. CareerBuilder.
B. Monster.
C. HotJobs.
D. USAJobs
3. The largest segment in the recruitment business is_____.
A. General job recruitment.
B. Executive search.
C. Specialized job placement services.
D. Managerial recruitment
4. The majority of job seekers rely on which of the following?
A. Word-of-mouth leads.
B. Employment agencies.
C. Internet and newspapers equally.
D. Internet only.
5. The most popular type of media in terms of total hours of consumption per year is _____.
A. television.
B. radio.
C. Internet.
D. newspaper.
6. Which of the following describes paid content's relation to free user-generated content?
A. Free content jeopardizes paid content
B. Paid content jeopardizes free content
C. Free content and paid content can both work in tandem cooperatively.
D. Paid content is viable now but will not be in the future. ANSWER: C
7. The top U.S online video site is ______.
A. MySpace.
B. YouTube.
C. AOL.
D. Google Video.
8. Which of the following is not a type of media convergence?
A. technological convergence.
B. content convergence.
C. industry convergence
D. community convergence.
9. The online content revenue model in which free content drives offline revenues is called the ______.
A. marketing model.
B. advertising model.
C. pay-per-view model.
D. subscription model.
10. The combination of technical and legal means for protecting digital content from unlimited reproduction without permission is known as _____.
A. Digital rights management.
B. Digital protection schemes.
C. Digital distribution regulation.
D. Digital rights protection.
11. What is the most commonly offered interactive feature of newspaper Web sites?
A. video.
B. comments on blogs.
C. RSS feeds.
D. podcasts.
12. Which of the following is an advantage of e-books?
A. reduced transaction costs for the user.
B. requirement of expensive devices to use.
C. portability compared to print books.
D. copyright management.
13. After television, the next largest major player in the commercial entertainment industry is ______.
A. video games.
B. music.
C. radio.
D. film.
14. Which of the following is not an entertainment industry value chain model?
A. content owner direct model.
B. user distribution model.
C. aggregator model.
D. Internet innovator model.
15. Technologies that help enhance resolution of e-book reader display screens are known as ______.
A. high-res pixel formatting.
B. screen resolution technologies.
C. sub-screen smoothing technologies.
D. sub-pixel display technologies.
16. All of the following are characteristics of a social network except _______.
A. involves a group of people.
B. features shared social interaction.
C. always feature shared goals and purposes.
D. common ties among members.