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Which of the four managers should clark favor which of the

Case - Brannigan Foods: Strategic Marketing Planning

1. How would you analyze the process Clark is using to determine his best "investment bets" for allocating resources?

2. Which of the four managers should Clark favor? Which of the proposals is most viable? Which is least?

3. What effects is the change in the strengths and weaknesses of competition having on the Brannigan's division?

4. How does this impact the investment decision?

5. What strategic course do you think the division should pursue? Why?

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