Which of the following what is the greatest asset an


1. Which Of the following, what is the greatest asset an organization can have?

A. capital

B. public goodwill

C. corporate history

D. technology

E. equity

2. Which of the following is NOT a way to generate publicity?

A. news releases

B. press conferences

C. media tours

D. personal contact with members of the media

E. internal marketing

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Financial Management: Which of the following what is the greatest asset an
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