1. Which of the following statements regarding Internet marketing channels is most accurate?
Internet marketing channels perform facilitating functions at only a slightly higher cost than traditional marketing channels.
Internet marketing channels do not look a lot like common marketing channels because there is no need for warehousing products.
Internet intermediaries can perform all logistical functions effectively.
A unique feature of these channels is that they combine electronic and traditional intermediaries to create time, place, form, and possession utility for buyers.
Internet marketing channels use combinations of mail and telephone to conduct business with ultimate consumers.
2. A channel intermediary in the consumer market that sells to other intermediaries, usually retailers, is called a(n)
facilitator.
wholesaler.
broker.
distributor.
agent.
3. Franchising is a variation of
corporate vertical marketing systems.
cooperative vertical marketing systems.
administered vertical marketing systems.
contractual vertical marketing systems.
wholesaler-sponsored voluntary systems.