1. Scenarios are designed to assist managers
A. in controlling the critical elements of the external forces.
B. in brainstorming various plausible stories about the future.
C. in preparing budgets.
D. in establishing vision statements.
E. in understanding historical events.
2. Which of the following statements is true regarding the promotion mix?
A. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service.
B. Personal selling is not used to engage customers.
C. Public relations includes press releases, sponsorships, events, and Web pages.
D. Advertising is a personal form of marketing communication.
E. Direct and digital marketing cannot be used to target individual consumers.