1. Which of the following statements is true of today's consumers in the U.S.?
a. They are conserned about the nutrition in their food.
b. They tend to choose products that are expensive
c. they emphasize more on a product's price than its quality
d. They seldom give preference to brand names
2. One of the key advantages of a franchise is:
1. receiving management and marketing expertise from the franchisor.
2. fewer restrictions on selling than in other forms of businesses.
3. lower start-up costs than all other businesses.
4. getting to keep all the profits of your business after taxes.