1. Which of the following statements is true of the marketing strategies of nonprofit organizations?
a. They seek to make a profit for redistribution to owners or shareholders.
b. They can measure their success or failure in strictly financial terms.
c. Their focus is often on generating enough funds to cover expenses.
d. The presence of a financial "bottom line" makes it easy for nonprofit managers to make decisions.
2. In which stage of the product life cycle will promotional expenditures be especially high in an attempt to create consumer awareness?
a. introduction
b. maturity
c. growth
d. decline
3. Which of the following statements is true of big data analytics?
a. It allows customers to evaluate the service quality offered by retailers.
b. It focuses on understanding the behavior of a brand's target customers.
c. It enables retailers and suppliers alike to gain better customer insights.
d. It analyzes customers' needs based on their proximity to a retail store.